In the year 1972, we started ASJ Trading Corporation in Dubai, dealing in watches and consumer electronic products. In the year 2002 we celebrated 15th anniversary of China operation. In 1987, we Moved production from Hong Kong and started first assembling plant in Champing, China. We were among the first few who started there right after China opened their first Special Economic Zone. Our factory is ISO 9001 Certified .This is one of the most reputed award for quality control.

During these 15 bumpy years, we witnessed that the watch-making technology has reflected significant changes which has provided tremendous challenges and opportunities. ASJ are proud to say that we are trying hard to meet all the expectations of customers and to say true to our mission statement which is to produce dynamic products with superior quality in a popular price range for generation 2000 and beyond. Customer Satisfaction is our priority. The only true and reliable measure of product quality is customer feedback. The customer actually does a favor by complaining. In fact, they are providing us an opportunity to refine and fine-tune products. ASJ's biggest achievement is the popularity of Quemex and Acuet, our own most successful brands.

ASJ is also proud of our industry-leading IT support to their distributors. The watch industry, like every industry around the world, has been strongly impacted by the influence of Information Technology. Today, players in the global economy are connecting over the Internet in new and exciting ways- whether business - to - consumer, business - to - business, or even, business-to-employee. In the future, no business can survive or succeed without the involvement of IT and, in particular the Internet.

Therefor, we gives priority to IT in all aspects of their business - from research & Development to Manufacturing and Distribution, from providing Distributor & Dealer support to Warranty & Service-related support for the consumer. When customers work with us, not only are they working with a company with traditional horological history and experience, but also they are working with a company that is investing heavily in and deploying the latest, cutting edge technology.